Our awards
Honest work rewarded
We don’t chase medals — we earn them. Every award on our shelf comes from doing things the Bluff way: with patience, precision, and a bit of southern stubbornness. Each recognition is proof that what started at the end of the road can stand tall on any stage.
The Spirits Business- Global Spirit Masters 2025
Ultra Premium Gin Master Award at the 2025
Bluff London Dry Gin was named Ultra-Premium Masters and Gold in the Design and Packaging Masters.
Bluff was one of three Master’s awarded in the Ultra-Premium category from around the world. Pretty good effort from the bottom of the world.A few notes we quite like from the judges: “herbaceous sweetness on the palate – a really accomplished gin, would be cracking in a Negroni”, we agree and can confirm, Sara Jane Eichler, founder of Negroni Club UKAlongside the Master’s Award, Bluff Distillery also received the prestigious Gold Medal in the 2025 Design and Packaging Masters.
The Gin Guide Awards 2025
2025 Product of the Year
Bluff London Dry Gin named Product of the Year 2025
Bluff London Dry Gin achieved the highest combined score across blind tasting and design categories, earning the coveted Product of the Year title. Recognised for both its refined spirit and brand excellence, Bluff stood out for balance, creativity, and distinction - a rare combination that defines the best in the world of gin.
The Gin Guide Awards 2025
Design & Branding Winner
Awarded for Exceptional Design & Brand Craftsmanship
Our identity, from bottle to brand story, was recognised for its strength, originality, and impact. The judges praised Bluff for its memorable design, cohesive presentation, and clear sense of place - proving great design goes far beyond appearance.
The Gin Guide Awards 2025
Best Contemporary Gin & Martini
Winner: Contemporary Gin over 42% & Martini Competition
Bluff London Dry Gin impressed in blind tastings, taking top honours in both the Contemporary Gin over 42% and Martini categories. Judges highlighted its clarity, structure, and exceptional character - a spirit that performs beautifully neat or mixed.
“A truly exceptional gin — perfectly marrying craft, flavour and design. Bluff captures everything a modern gin should aspire to.”
Australian Gin Awards Judges
“With or without vermouth, Bluff London Dry shows immaculate balance and complexity - a benchmark for modern dry gin.”
Judge’s Notes, Martini Category
“A classic style gin achieving a standard of excellence. Beautifully balanced with top-class integration of botanicals.”
Australian Gin Awards Judges
Australian Gin Awards 2024–2025
Best Classic Dry, Best in Show & Gold Medal Winner
Awarded Best Classic Dry and Best in Show in 2024, Bluff was celebrated for its flawless balance and world-class integration of botanicals. In 2025, it continued to shine - winning Gold and Best New Zealand Entry in the Classic Dry category. Bluff continues to set the benchmark for purity and precision.
San Francisco World Spirits Competition 2025
Gold Medal for Excellence
At the world’s most respected spirits competition, Bluff London Dry Gin earned Gold - a mark of exceptional quality recognised globally. Judged alongside leading international brands, Bluff stood out for its finesse, structure, and distinctive coastal character.
New Zealand Spirits Awards
Best Overall in Packaging Design
Bluff’s design was recognised at the New Zealand Packaging Design Awards with the CPACK Trophy for Best Overall in Category. The win highlights the craft behind every detail - from bottle form to label execution - a true reflection of Bluff’s design-led ethos.
“Design that doesn’t just look beautiful - it tells a story. A confident expression of brand and place.” - NZ Packaging Design Awards Panel
GIN THAT DOES WHAT IT SAYS ON THE TIN
Distilled 19,000km away from London, Bluff Gin is nevertheless our expression of a classical London Dry Gin. The bottle in your hand, however, is anything but classic.
It pays homage to the glass buoys that would keep afloat the illegal Japanese whaling nets, set across our protected Southern Seas. Bluffys, as the locals are known, would set sail and brave Hell’s Gate, an infamous strait of open sea to lop off these buoys, letting the nets sink into the deep blue.
Those who made it back proudly displayed the buoys on their masts, front doors and at their local pub, The Age. A warning sign that’s still present to this day, a warning sign to never mess with Bluff.
