The Bluff Expression
Gin that tastes like gin.
Every bottle of Bluff London Dry Gin begins with carefully selected botanicals gathered from across the globe. Each element contributes its own nuance - together creating a gin that’s classic in structure, yet distinctly Bluff in character.
North Macedonia
Juniper
The heart of any true gin, our North Macedonian juniper delivers a rich piney aroma and clean, crisp depth. It forms the backbone of Bluff London Dry - bold, aromatic, and unmistakably classic.
India
Coriander
Bright and spicy with citrus undertones, Indian coriander adds warmth and lift to the blend. It’s what gives Bluff its lively mid-palate and that familiar, satisfying London Dry snap.
China
Orris & Liquorice Root
These roots ground the gin, binding the aromatics and smoothing the texture. Orris brings a subtle floral softness, while liquorice root adds gentle sweetness - together they create harmony and length.
Thailand
Lemongrass
A whisper of lemongrass lends Bluff its distinctive freshness — a clean, zesty top note that balances the juniper’s boldness and brightens the overall profile.
Nigeria
Hibiscus Flowers
Dried hibiscus petals add delicate floral and berry notes with a hint of tartness. It’s the finishing touch - a soft flourish that rounds out the gin’s layered complexity, while liquorice root adds gentle sweetness - together they create harmony and length.
GIN THAT DOES WHAT IT SAYS ON THE TIN
Distilled 19,000km away from London, Bluff Gin is nevertheless our expression of a classical London Dry Gin. The bottle in your hand, however, is anything but classic.
It pays homage to the glass buoys that keep foreign fishing nets afloat across our protected Southern Seas. Bluffys, as the locals are known, would set sail and brave Hell’s Gate, an infamous strait of open sea to lop off these buoys, letting the nets sink into the deep blue.
Those who made it back proudly displayed the buoys on their masts, front doors and at their local pub, The Age. A warning sign that’s still present to this day, a warning sign to never mess with Bluff.